Third Kind lights are a must have addition to a mandatory front white light and rear red light. These are the safest bicycle lights on the market for multiple reasons. First, traditional bike lights are only visible from the front or rear leaving you in the dark to a vehicle approaching from your side. Secondly, traditional red and white bike lights do not illuminate you, the rider, your bicycle or any of the area around you providing no point of reference of your location to drivers and other pedestrians. This is a problem in well lit cities because your little red and white dots simply blend into all of the other street lights, signs and headlights. Inversely, on darker poorly lit streets your lights become an attractive distraction to a driver drawing their eye (and vehicle) to your lights and you. What makes Third Kind bike lights different? Our lights provide a bright beautiful light that envelops you the rider, your bicycle and the street around you making you highly visible from over 1,000 feet. Also by illuminating you and the area around you you are not blinding oncoming drivers, further impairing their ability to see you. Simply put our lights are aesthetically pleasing and highly visible rather than an annoying distraction to drivers. They are also really cool with 7 colors.